Philosophy business ethics Essay Example | Topics and Well Written Essays - 1750 words

Philosophy business ethics - Essay Example He has to take some initiative to spare his company from grave losses. First of all, I argue that if habitual drug use was the main cause of the declining profit, Mr. Bowie has the right to defend his company by conducting the drug test. As the leader of a company, Mr. Bowie has to fulfill his duty and responsibility to ensure the safety of the company to satisfy the stockholders. It is natural for him to feel so dejected about his company’s future, since he has struggled a lot for the betterment of the company’s productivity. Still, bad performance began to be displayed by his employees due to lack of professionalism and loyalty for the last fifteen years. Finally, he discovered that the root cause of all the mishaps is that most of the employees relied on drugs. Now, when he is finally familiar with the root cause of the problem and the effective results implemented by the strategy of drug testing, he unequivocally has the right to use the drug test and it is even his job to do so, because if he goes on ignoring the method, it would mea n that he is not fulfilling his duty as the chief manager of the company. The strategy that is to be discussed presently and which I support, is â€Å"drug testing†, that includes having an employee tested for their urine in the presence of two other persons of the same sex in the same room. Now, this idea of having the urine tested explicitly in front of two other persons, no matter if they may be of the same sex, can very potently appear to be extremely humiliating and embarrassing for any employee, and that is the major reason why people stand up against this method. That does not mean this strategy should be eradicated or banned completely. I, personally, believe this to be profoundly vital for the long-term success of any company because sometimes, the very threat of drug testing can work miracles. This threat is especially functional when it is effectively used at the time of employing new persons as

Microsoft, Tesco, Google.com Market Segments Essay - 13

Microsoft, Tesco, Google.com Market Segments - Essay Example According to the study market segments in terms of promotion ergo become imperative. Market segmentation basically refers to specialising and specifically focusing on one kinds of consumers. Segments can be based on a variety of factors some of which include gender, geography, industry, age groups; or they can be a little bit more specific e.g. democrats in the USA or soccer fans etc. As the paper outlines by concentrating on one particular part of the market the producers are not just able to market their product better, they can even improvise and enhance their goods in a way which makes them the most appealing for their customers. Geoffery Yeo further defines market segments as, â€Å"Market segmentation is a technique widely used in he market research industry. It can be defined as ‘the process of splitting customers into different groups, or segments; within which customers with similar characteristics have similar needs†. How does one segment the market for food? E veryone needs food, however, if that was the only thing that crossed a producers mind then he would end up with a burden of a segment which consists of not just people from the UK, but the whole world. Focusing on what kind of food one is selling is extremely important, in our case we will be focusing on fast-food. Segments for this market will be created based on a number of factors: they can either be demographic or psychographic. Demographic factors take into account the age, sex, gender, income etc of the consumers, where as the psychographic factors look into what attracts and appeals to consumers the most. For a fast-food organisation to function properly in the UK it would have to focus primarily on psychographic factors.